Michelin Guide x Ritz-Carlton: Stellar Dining Series

Client: Ritz-Carlton Hotels x Michelin Guide

About: A branded article on the 2019 Stellar Dining Series by The Ritz-Carlton, an annual gourmet extravaganza that features chefs from MICHELIN-starred restaurants in the luxury hotel group. Seven celebrated chefs from MICHELIN-starred restaurants in the luxury hotel brand will helm gourmet events across three Asian cities in the second edition of this epicurean event.

The advertorial adopts the angle of the hotels recognizing the importance of becoming dining destinations, and how providing dining offerings to build customer loyalty. The Ritz-Carlton has been enhancing its culinary and hospitality experiences and improving the innovative design strategy of its restaurants and bars through the years. The hotel brand is keen to position itself as a dining destination through the Stellar Dining Series, given that dining experience is an important part of the travel journey in Asia. 

Read the full article here.