JR Life Sciences x The Straits Times: National Day 2020 Advertorial

Client: JR Life Sciences x The Straits Times

About: A print advertorial for homegrown health supplements company JR Life Sciences, which wanted to drive brand awareness as a local company and celebrating Singapore's 55th birthday in 2020. I pitched the advertorial concept of introducing Singapore dishes - trio egg spinach, sweet potato ondeh ondeh and oyster omelette - that have the same nutrients as its eye health supplements - in line with the Singapore theme.