National Arts Council Press Releases

During my stint with the Communications & Marketing department at the National Arts Council (2013/2014), I wrote the following corporate press releases:

Arts Education

1. Specialist Diploma Programme for Arts Practitioners will Enhance Quality of Students’ Arts Experience

2. National Arts Education Award (NAEA) Celebrates 10 Years of Promoting Arts Education in Schools

3. NAC’s Pilot Artist-In-School Scheme for Pre-Schools Sparks Early Learners’ Interest in the Arts

Community Arts

1.SILVER ARTS 2014 EXCITES WITH A COLOURFUL BOOST IN OFFERINGS

2. NAC Artist-SPED School Partnership Programme Customises Arts-Based Curriculum for Students with Different Disabilities

3. WeCare Arts Fund For The Social Service Sector To Uplift Lives Through The Arts

4. More Community Arts and Culture Nodes bring the arts to the heartlands

Arts Philanthropy

PATRON OF THE ARTS AWARDS SEES DIVERSITY IN GIVING

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During my time with the National Arts Council:

I managed integrated marketing campaigns and developed public relations strategies to drive participation rates of the Council’s arts programmes and festivals and sustain positive media coverage. Key Contributions: • Improved media coverage (print, TV & online) on arts festivals like Noise Singapore and Silver Arts by more than 100% • Developed and implemented integrated public relations campaigns to promote the Council’s programmes, such as Noise Singapore 2013 Festival, which achieved an audience reach of 75,000 and a media value of $1.2 million • Managed creative and design agencies to produce marketing collaterals – Annual Report FY13, Cultural Medallion publication, event brochures, posters and EDMs – within branding guidelines • Developed and executed content strategy of marketing collaterals • Crafted media materials: press release, story pitching plan, FAQs, speeches & talking points